Privacy Policy

Last updated: February 2026

Patriot Caps (“we”, “us”, “our”) is committed to protecting your privacy and handling your personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

This Privacy Policy explains what personal information we collect, how we collect it, how we use and disclose it, how we store and secure it, and your rights in relation to your personal information.

By visiting our website Patriotcaps.com.au or making a purchase, you consent to the practices described in this Privacy Policy.

1. Personal information we collect

We may collect the following types of personal information:

  • Contact and identity information — name, email address, postal address, phone number, and date of birth (if provided).
  • Transaction and payment information — details of products you order, payment information (processed securely by our third-party payment providers).
  • Shipping and delivery information — delivery address, preferred delivery instructions.
  • Website usage information — IP address, browser type, pages visited, time and date of visit, and other technical data collected through cookies and similar technologies.
  • Communication information — any messages or feedback you send us via contact forms, email, or phone.

We do not collect sensitive information (such as health, racial or ethnic origin, or criminal record information).

2. How we collect personal information

We collect personal information:

  • Directly from you when you create an account, place an order, subscribe to our newsletter, contact us, or participate in promotions.
  • Automatically through our website (via cookies, pixels, and analytics tools).
  • From third parties such as payment processors, delivery partners, or marketing platforms where you have authorised the disclosure.

3. Why we collect, use and disclose your personal information

We collect, use and disclose your personal information to:

  • Process and fulfil your orders, including shipping patriotic Australian caps and hats to you.
  • Manage your account and provide customer support.
  • Send you order confirmations, shipping updates, and important service messages.
  • Send marketing communications (with your consent) about our products, promotions, and veteran-support initiatives.
  • Improve our website, products, and services through analytics.
  • Comply with legal obligations, prevent fraud, and enforce our terms.
  • Support our commitment to donating 5% of profits to veterans’ causes.

We will only use or disclose your personal information for the purposes for which it was collected, or for a directly related secondary purpose, unless you consent or the law requires or permits otherwise.

4. Disclosure of personal information

We may disclose your personal information to:

  • Third-party service providers who assist us (e.g., website hosting, payment gateways such as Stripe or PayPal, delivery companies such as Australia Post, email marketing platforms, and analytics providers like Google).
  • Professional advisers (e.g., accountants, lawyers) where necessary.
  • Government or regulatory bodies where required by law.

Some of these third parties may be located overseas (including in the United States, Singapore, and other countries). Before disclosing information overseas we take reasonable steps to ensure the recipient protects your privacy in a manner consistent with the Australian Privacy Principles.

5. Security of personal information

We take reasonable steps to protect your personal information from misuse, interference, loss, unauthorised access, modification or disclosure. These steps include:

  • Secure servers and encryption for payment and personal data.
  • Restricted access to personal information on a need-to-know basis.
  • Regular security reviews and staff training.

If a data breach occurs that is likely to result in serious harm, we will notify you and the Office of the Australian Information Commissioner as required by law.

6. Cookies and tracking technologies

Our website uses cookies and similar technologies to enhance your experience, analyse traffic, and deliver personalised content. You can manage your cookie preferences through your browser settings. For more details, please see our [Cookie Policy] (link if separate).

7. Direct marketing

With your consent, we may send you marketing communications about our patriotic Australian caps and hats. You can unsubscribe at any time by clicking the “unsubscribe” link in any email or by contacting us.

8. Access and correction

You may request access to the personal information we hold about you or ask us to correct any inaccuracies. To make a request, contact us using the details below. We will respond within 30 days and may ask you to verify your identity.

9. Complaints

If you have a complaint about how we have handled your personal information, please contact us first so we can resolve it quickly. If you are not satisfied with our response, you may complain to the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au.

10. Retention of personal information

We retain your personal information only for as long as necessary to fulfil the purposes for which it was collected, or as required by law. When it is no longer needed, we securely destroy or de-identify it.

11. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. The current version will always be available on our website with the “Last updated” date. We encourage you to review it periodically.

12. Contact us

If you have any questions, requests, or concerns about this Privacy Policy or our privacy practices, please contact us:

Patriot Caps P.O Box 221
Diamond Creek VIC 3089
AUSTRALIA

Email: [email protected]